Want more members inside of your awesome membership program?
Of course you do!
One of the easiest ways to add new members into your membership is by having your current members become affiliates for you!
In case you’re new to what an affiliate is, an affiliate is someone who shares your work (or in this case, your membership) with their community using a unique tracking link. They receive an affiliate commission for anyone who signs up for your offer/membership through their link.
Working with affiliates has one of the highest ROIs because once you set up your affiliate program, you only pay your affiliates when they refer a “sale” aka new member to you.
Your current members make the best affiliates for your membership for two main reasons:
- They already know, like and trust you so would more than likely happily affiliate for you; receiving the commission would just be the cherry on top!
- They can share about your membership from personal experience – so their “marketing” of your membership comes from a really authentic and genuine place.
If you’re ready to work with affiliates to grow your membership, let’s walk through what you need to do to begin your affiliate program:
Set Up Your Tech
The first step to working with affiliates is to make sure that you have your affiliate tracking set up.
The good news is, if you have your membership set up already, chances are you already have the tech you need for your affiliate program!
Most of the major course platforms (Teachable, Kajabi, MemberVault, etc) offer affiliate capabilities. You’ll want to check your account directly.
If your membership site platform doesn’t offer affiliate capabilities, not to worry. There are some great affiliate options out there, such as LeadDyno and WP Affiliate. (I cover more affiliate options inside of my free guide here.)
One of the most common Qs I see in the membership space is “How much should I pay my affiliates?”
On a recurring membership, I recommend 20% – 25%. Of course, there is no right or wrong answer here, but that commission rate is pretty standard for membership site owners.
What to Provide Your Affiliates
Once you’ve set up your affiliate program tech, you want to gather up the promo materials you want to provide your members who will sign up to be an affiliate for you.
Things you’ll want to provide your affiliates:(more…)