Marketing

  • Grow Your Membership by Working with Affiliates

    Want more members inside of your awesome membership program?

    Of course you do!

    One of the easiest ways to add new members into your membership is by having your current members become affiliates for you!  

    In case you’re new to what an affiliate is, an affiliate is someone who shares your work (or in this case, your membership) with their community using a unique tracking link. They receive an affiliate commission for anyone who signs up for your offer/membership through their link. 

    Working with affiliates has one of the highest ROIs because once you set up your affiliate program, you only pay your affiliates when they refer a “sale” aka new member to you.

    Your current members make the best affiliates for your membership for two main reasons:

    1. They already know, like and trust you so would more than likely happily affiliate for you; receiving the commission would just be the cherry on top!
    2. They can share about your membership from personal experience – so their “marketing” of your membership comes from a really authentic and genuine place.

    If you’re ready to work with affiliates to grow your membership, let’s walk through what you need to do to begin your affiliate program:

    Set Up Your Tech

    The first step to working with affiliates is to make sure that you have your affiliate tracking set up.

    The good news is, if you have your membership set up already, chances are you already have the tech you need for your affiliate program!

    Most of the major course platforms (Teachable, Kajabi, MemberVault, etc) offer affiliate capabilities.  You’ll want to check your account directly.

    If your membership site platform doesn’t offer affiliate capabilities, not to worry. There are some great affiliate options out there, such as LeadDyno and WP Affiliate. (I cover more affiliate options inside of my free masterclass here.)

    One of the most common Qs I see in the membership space is How much should I pay my affiliates?”

    On a recurring membership, I recommend 20% – 25%.  Of course, there is no right or wrong answer here, but that commission rate is pretty standard for membership site owners.

    What to Provide Your Affiliates

    Once you’ve set up your affiliate program tech, you want to gather up the promo materials you want to provide your members who will sign up to be an affiliate for you.  

    Things you’ll want to provide your affiliates:

    • Social Media Images  (sized perfectly for Instagram, Facebook, Pinterest and LinkedIn)
    • Social Media Promo Posts
    • Newsletter copy that your affiliates can edit to fit their own style

    They key here is that you want to make it as *easy as possible* for your affiliates to find everything that they need to affiliate for you all in one place.

    I recommend creating an affiliate promo packet to make it easy for your affiliates to have all the information they need in one place.

    How to Support Your Affiliates

    If you want your members to be successful affiliates for you, you need to make sure they are 100% supported.  As I mentioned earlier in this post, the most important part of a successful and profitable affiliate program is making sure your affiliates have everything they need in order to affiliate for you.

    I highly recommend creating an affiliate onboarding sequence for your affiliates where you send them a series of emails welcoming them as an affiliate, providing them everything they need, and checking in with them to make sure they feel fully supported.  You don’t want to bombard them with emails, but you do want to communicate with them enough so that they have everything to start promoting your membership with their people.

    On-going Management

    Once you’ve welcomed your affiliates and have provided them everything they need, you want to make sure you don’t just “ghost” them.  You definitely want to continue to nurture your relationship with your affiliates, because when they are successful, you are successful!

    Each month, be sure to pay out your monthly commission payout on the date you said you would when you provided them the affiliate program details.

    I recommend sending out a monthly newsletter that is exclusively for your affiliates. You can share upcoming launches that you might have for your membership, you can spotlight an affiliate from the group, or you can share new social media blurbs and images your affiliates can use.  You will also want to remind your affiliates where they can find their affiliate promo packet that has all of the information they need to affiliate for you.

    By now, I hope this blog post has opened your eyes to the possibilities of working with affiliates to grow your membership.

    Leave me a comment below letting me know what your membership is about and if you plan to work with affiliates!

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    Want to learn more about the 5 Steps to Creating a Profitable Affiliate Program? Watch my FREE Masterclass here.

    Already know you want to set up your affiliate program? I’ve got everything you need inside of the MAKE MORE TOGETHER program.  Click here for all of the details.

  • The biggest misconception course creators have about affiliate programs

    Today I’m jumping straight into the biggest misconception people have about affiliate programs:

    “My business isn’t big enough to work with affiliates yet!”

    My friend, that’s simply not true!

    You don’t have to reach a certain level before you start working with affiliates.

    In fact, I believe there’s just two things you need to have in place in order to be successful with affiliate programs:

    1. A Digital product or online course that you know you can sell.
    2. A solid affiliate program set up

    Let’s discuss number one first:

    1. A Digital product or online course that you know you can sell.

    The reason you need to have sold your own products/courses first is so you can ensure that there is actually a need for it.  You don’t want to have affiliates promoting something that isn’t going to sell. This will be a disappointment to you, and a waste of time for your affiliates when all you are hearing is crickets.  

    Once you know that people are buying your product or online course, you are in a great position to work with affiliates.

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  • 3 Low-Cost Ways to Market Your Digital Product or Online Course (When You’re Just Starting Out!)

    If you’re reading this, chances are you have a digital product or online course that you’ve put a lot of effort into creating…

    And now you’re ready to put it out into the work and get it in front of more potential customers.

    While investing in Facebook ads is awesome, I know it’s not in the budget for everyone when you’re first starting to promote your product or course.

    So today I’m sharing 3 low-cost ways you can use to promote your digital product or online course that don’t involve spending lots of money on Facebook ads .

    1.  Post Strategically inside Facebook Group Promo Threads

    via GIPHY

    My first suggestion might seem simple, and it might even be a marketing tactic you are already doing in your business, but I want to share how I handle doing this in a very strategic, time efficient way because I know that this simple tactic can be really impactful for making more sales of digital products.

    You may know that a lot of Facebook groups post a thread that allows members of their group to promote their free offers, products or services on certain days of the week.  While, I know that spending time in tons of facebook groups can be really overwhelming and time consuming, I also know these promo threads will be worth your time when you start making sales from participating in them.

    The key to being successful with posting on promo threads is to be strategic about it!  

    First, you’ll want to make sure you are joining FB groups where your target market and ideal buyers are hanging out.  You want to make sure to genuinely engage in these groups so you can start to become known to the other members (nobody likes a lurker who only pops up to sell their goods, amiright? 😉 )

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