Three Ways to Get Your Products in Front of New Potential Customers this February
February can feel like a weird month for product basd businesses, because that holiday rush is over and January was super quiet and you might have no idea what February is going to be like. You might also find yourself wondering how you can get more people seeing your products so that they will actually buy.
To support you, in this blog post I’m sharing three easy ways to get more eyeballs on your products in February and beyond.
Even just implementing just one of these strategies will help you keep your products in front of the right people and build steady awareness that supports sales now and later.
1. Create one piece of content that you can repurpose multiple ways!
Instead of chasing algorithm trends, make something your customers or affiliates want to repost.
Examples:
- “Things people don’t realize they need until they have this”
- “My go-to product this month (and why)”
- A simple photo + one honest sentence about the product
Then:
- Send that piece of content to your affiliates and ask them to share it with their audiences (and remind them to share it with their affiliate link to earn a little extra cash)
- Share it in your stories so more of your IG followers see it and also share it as a post in your feed
- Send it as an email to your community – February is when people start paying attention again after January’s reset energy, so now is a great time to get back in a regular rhythm of sending a weekly email.
One good piece of content → shared multiple ways = more visibility and reach without adding tons more to your plate. {And if you need help with this, you might find this helpful.}
2. Partner With Affiliates for Valentine’s Week
February is a relationship-driven buying month, which makes it perfect for affiliate partnerships.
Instead of trying to post more yourself, let other people talk about your products for you.
Ideas:
- If you already have an affiliate program set up, ask 5–10 affiliates to share your product in their IG Stories or email list during Valentine’s week
- Give them a simple angle: “A gift I’d actually want” or “Something I’m loving this month”
- Pair it with a small incentive: bump up their commission for that week only or offer a limited-time bonus or freebie if they agree to promote during the week.
If you have 10 affiliates who share your products to their IG stories, and they each get 100 views, that’s 1000 new eyeballs checking out products.
Haven’t started your affiliate program yet? Use February to get your affiliate program set up – I’d love to help you with this!
3. Book a spot inside the Product Seller Spotlight
As I’m prepping for the 2026 Product Seller Summit, I’ve been thinking a lot about how to make Summit week more than just learning. I want it to be a week where product sellers are actively discovered and supported.
So during Summit week, I’ll be sending two emails featuring our Product Seller Spotlight.
I’ll be featuring 20 product sellers total, split across two spotlight emails (10 sellers per email) sent during Summit week to our 2000+ attendees.
What your Product Seller Spotlight includes:
– A feature in one of two Summit-week spotlight emails
– Visibility to 2,000+ Product Seller Summit attendees
– A Facebook group post
– A social media feature
Plus… there’s a bonus! Everyone who signs up for a Product Seller Spotlight will receive a FREE VIP Ticket to the 2026 Product Seller Summit (value $27) when doors open at the end of March.
There are only 20 spots available, and once they’re filled, that’s it for this round.
Claim your Product Seller Spotlight here.
Important: This Spotlight is only for physical product sellers only.
Once you sign up, you’ll receive an email with a short intake form to fill out that is due by March 15, 2026. Easy-peasy!
If you’re tired of wondering “what should I post or email this week?”, I’ve got you. Inside The Product Seller Community, you’ll get weekly marketing ideas made specifically for product sellers.
Come join us: theproductsellercommunity.com
