Business

  • Grow Your Membership in 2022 by Working with Affiliates

    Want more members inside of your awesome membership program?

    Of course you do!

    One of the easiest ways to add new members into your membership is by having your current members become affiliates for you!  

    In case you’re new to what an affiliate is, an affiliate is someone who shares your work (or in this case, your membership) with their community using a unique tracking link. They receive an affiliate commission for anyone who signs up for your offer/membership through their link. 

    Working with affiliates has one of the highest ROIs because once you set up your affiliate program, you only pay your affiliates when they refer a “sale” aka new member to you.

    Your current members make the best affiliates for your membership for two main reasons:

    1. They already know, like and trust you so would more than likely happily affiliate for you; receiving the commission would just be the cherry on top!
    2. They can share about your membership from personal experience – so their “marketing” of your membership comes from a really authentic and genuine place.

    If you’re ready to work with affiliates to grow your membership, let’s walk through what you need to do to begin your affiliate program:

    Set Up Your Tech

    The first step to working with affiliates is to make sure that you have your affiliate tracking set up.

    The good news is, if you have your membership set up already, chances are you already have the tech you need for your affiliate program!

    Most of the major course platforms (Teachable, Kajabi, MemberVault, etc) offer affiliate capabilities.  You’ll want to check your account directly.

    If your membership site platform doesn’t offer affiliate capabilities, not to worry. There are some great affiliate options out there, such as LeadDyno and WP Affiliate. (I cover more affiliate options inside of my free guide here.)

    One of the most common Qs I see in the membership space is How much should I pay my affiliates?”

    On a recurring membership, I recommend 20% – 25%.  Of course, there is no right or wrong answer here, but that commission rate is pretty standard for membership site owners.

    What to Provide Your Affiliates

    Once you’ve set up your affiliate program tech, you want to gather up the promo materials you want to provide your members who will sign up to be an affiliate for you.  

    Things you’ll want to provide your affiliates:

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  • How to Create a Welcome Email Sequence for Your Affiliate Program

    Here at Create Your Affiliate Program, I talk a lot about, well, creating an affiliate program.

    Today’s post is for those who already have an affiliate program created.

    So if that’s you, be sure to read the entire post to make sure you aren’t making the #1 mistake I see that could be keeping you from being profitable with affiliates!

    What is that mistake, you ask?

    Y’all, hope is not a very good affiliate marketing strategy.

    Instead of hoping your affiliates share about your offering with their audience, you need to set your affiliates up for success.

    Here’s how to set your affiliates up for success:

    Create a welcome email sequence for your affiliates!

    This welcome sequence is a series of emails you send your affiliates to make sure they have and can find everything they need to share about your offer with their community.

    {Remember: The big key to success with affiliates is making it easy-peasy for them!}

    via GIPHY

    Here’s the emails I recommend you include as part of your affiliate welcome sequence:

    Affiliate Email 1 – Welcome Email

    Welcome them to your affiliate program, re-introduce yourself, give them their unique affiliate link, provide them with ready-to-use marketing materials, and give them your affiliate packet if you have one created.

    Affiliate Email 2 – Check In Email

    Make sure they have everything they need; reshare their affiliate link and marketing materials.

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  • 12 Months of Affiliate Newsletter Ideas

    Question for you if you already have an affiliate program: How often are you checking in with your affiliates?  

    If you’re just sending your affiliates their unique affiliate link and never checking in with them again after that, you are missing out on the opportunity to really create a profitable affiliate program… one that not only makes you and your affiliates great money, but one where your affiliates feel so well taken care of that they *love* supporting you and are sharing you with their community regularly!

    When working with my Make More Together Kit clients, I always share that one of the most important parts of having a successful and profitable affiliate program is making sure that your affiliates feel well taken care of and that they can very easily find what they need to promote your work.  The easier you make things for your affiliates, the more successful they will be, which means more success for you!

    I encourage you to make sure you have an affiliate onboarding system in place for your affiliates so that when they agree to be your affiliate, they have everything they need from Day 1.  {I’ve got affiliate onboarding templates for you here that make creating this onboarding process simple! Use coupon code YAY50 to save 50% off.}

    One of the other ways you can take great care of your affiliates is by sending them a monthly affiliate newsletter.

    Your affiliate newsletter is a monthly email that only your affiliates have access to and that contains important reminders and information about your work!

    Sending this newsletter once a month is ideal – it will help keep your business top of mind for your affiliates and will remind them of the benefits of being your affiliate.

    Below are ideas for your affiliate newsletter – one for each month of the year! 

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    12 Months of Affiliate Newsletter Ideas

    January

    January means a new year, and this is a great time to re-engage your affiliates! Start your newsletter by wishing your affiliates a Happy New Year and let them know what you’ll be focusing on in the 1st quarter of the year].    Remind your affiliates what their unique affiliate link is, what the commission is they will receive for promoting your work, and where to find all of their promotional materials.  I also highly encourage you to put together an Affiliate Promo Packet Template where you share your specific information so that your affiliates have a clear idea of what they can promote for you, what commissions they’ll receive and where to find everything they need.

    February

    Valentine’s Day is celebrated by many in February, so it’s a great time to remind your affiliates about one of your most loved services/products that they can promote for you. Share the product’s features/benefits and why your customers love it.  Include a client testimonial in this newsletter as social proof so that your affiliates know what they are promoting is valuable and works!  Also, give your affiliates a new social media post blurb that they can easily insert their affiliate link to to share out!

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  • The biggest misconception course creators have about affiliate programs

    Today I’m jumping straight into the biggest misconception people have about affiliate programs:

    “My business isn’t big enough to work with affiliates yet!”

    My friend, that’s simply not true!

    You don’t have to reach a certain level before you start working with affiliates.

    In fact, I believe there’s just two things you need to have in place in order to be successful with affiliate programs:

    1. A Digital product or online course that you know you can sell.
    2. A solid affiliate program set up

    Let’s discuss number one first:

    1. A Digital product or online course that you know you can sell.

    The reason you need to have sold your own products/courses first is so you can ensure that there is actually a need for it.  You don’t want to have affiliates promoting something that isn’t going to sell. This will be a disappointment to you, and a waste of time for your affiliates when all you are hearing is crickets.  

    Once you know that people are buying your product or online course, you are in a great position to work with affiliates.

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  • Coaches + Course Creators: Top 5 Reasons to Automate Your Business With Ontraport

    If you are a coach or course creator who is wondering what email marketing platform you should be using in your business, I want you to consider Ontraport.  

    Below I’m listing out the top 5 reasons you should use Ontraport to automate your coaching business. I hope you’ll check out Ontraport as a serious option to consider starting with or switching too!

    1. Your entire business is all in one centralized place!

    With Ontraport, everything from your weekly newsletter to your sales funnels to your landing pages and affiliate stats are right inside of Ontraport and everything is seamlessly connected.  

    Even if you are just starting out and not making a lot of money as a coach or course creator yet, with Ontraport your account can grow with you as your business grows. (See more about their different account levels here).  By starting out with Ontraport from the early stages of your business, you don’t have to worry about moving over to a bigger platform in the future because everything will have been in there from day 1.

    What’s also nice about Ontraport is that because everything is in one place, you don’t have to have additional tools (more on that below).

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