Here at Create Your Affiliate Program, I talk a lot about, well, creating an affiliate program.

Today’s post is for those who already have an affiliate program created.

So if that’s you, be sure to read the entire post to make sure you aren’t making the #1 mistake I see that could be keeping you from being profitable with affiliates!

What is that mistake, you ask?

Y’all, hope is not a very good affiliate marketing strategy.

Instead of hoping your affiliates share about your offering with their audience, you need to set your affiliates up for success.

Here’s how to set your affiliates up for success:

Create a welcome email sequence for your affiliates!

This welcome sequence is a series of emails you send your affiliates to make sure they have and can find everything they need to share about your offer with their community.

{Remember: The big key to success with affiliates is making it easy-peasy for them!}


Here’s the emails I recommend you include as part of your affiliate welcome sequence:

Affiliate Email 1 – Welcome Email

Welcome them to your affiliate program, re-introduce yourself, give them their unique affiliate link, provide them with ready-to-use marketing materials, and give them your affiliate packet if you have one created.

Affiliate Email 2 – Check In Email

Make sure they have everything they need; reshare their affiliate link and marketing materials.

Affiliate Email 3 – Promo Ideas

In this email, share a few ways that they can promote your offering to their community and what has worked well for you or your other affilites. In every email to your affiliates, make sure they know where to find their unique affiliate link.

Affiliate Email 4 – Check In Email

About a month after they have signed up, check in with your affiliates to see how things are going.

How do you stay connected with your affiliates after email 4?


Send a monthly affiliate newsletter!

Your affiliate newsletter is a monthly email that only your affiliates have access to and that contains important reminders and information about your work! 

Sending this newsletter once a month is ideal – it will help keep your business top of mind for your affiliates and will remind them of the benefits of being your affiliate. {And I’ve got newsletter ideas for you here.}

Resource for You: Affiliate Welcome Sequence Templates

To help you handle doing an affiliate program for your business professionally and efficiently, and in a way that makes you and your affiliates feel supported and part of a total win-win collaboration (one where you’re both making impact and money!), I’ve put together The Profitable Affiliate Program Template Bundle that will give you everything you need to set up your affiliate welcome sequence.

> > > Use coupon code YAY50 to save 50% off the templates when you sign up here.

I hope you find the above outline of emails helpful for creating your own welcome email sequence!  Let me know in the comments below if you will be implementing this for your own affiliate program!