How to Create a Welcome Email Sequence for Your Affiliate Program
Here at Create Your Affiliate Program, I talk a lot about, well, creating an affiliate program.
Today’s post is for those who already have an affiliate program created.
So if that’s you, be sure to read the entire post to make sure you aren’t making the #1 mistake I see that could be keeping you from being profitable with affiliates!
What is that mistake, you ask?
The #1 mistake I see people who already have an affiliate program make is that they are just giving their affiliates an affiliate link and hoping they’ll share it with their communities.
Y’all, hope is not a very good affiliate marketing strategy.
Instead of hoping your affiliates share about your offering with their audience, you need to set your affiliates up for success.
Here’s how to set your affiliates up for success:
Create a welcome email sequence for your affiliates!
This welcome sequence is a series of emails you send your affiliates to make sure they have and can find everything they need to share about your offer with their community.
{Remember: The big key to success with affiliates is making it easy-peasy for them!}
Here’s the emails I recommend you include as part of your affiliate welcome sequence:
Affiliate Email 1 – Welcome Email
Welcome them to your affiliate program, re-introduce yourself, give them their unique affiliate link, provide them with ready-to-use marketing materials, and give them your affiliate packet if you have one created.
Affiliate Email 2 – Check In Email
Make sure they have everything they need; reshare their affiliate link and marketing materials.
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