Affiliate Programs

  • Coaches: Work with Affiliates to Grow Your Business in 2022

    Here at Create Your Affiliate Program, I’m always sharing with course creators and membership site creators the benefits of creating an affiliate program:

    Did you know that this same information applies to coaches, too?

    It’s true… Coaches can also grow their coaching practices by working with affiliates!

    • You can gain more visibility quickly as a leading coach in your industry without having to constantly post on social media.
    • You can grow your email list with new leads who could be ideal potential clients without spending money on ads
    • And you can make more sales of your group programs or 1:on:1 coaching services by partnering with affiliates.

    As a coach, you can work with affiliates…

    … Even if you only work with clients 1:on:1.

    … Even if you work with clients in small group programs.

    … Even if you haven’t had your first coaching client, yet!

    Here are a few common questions I get from coaches who are considering working with affiliates:

    Q: It feels out of integrity for someone to sell my coaching containers if they haven’t been through them.  So, who would be my affiliate partners?

    I always say that your best affiliates are your current or past clients. So, start there. If they are working with you and you have provided them with great results, chances are they are already sharing your work with their communities or friends. By setting them up as an affiliate, you are giving them an extra incentive {usually monetary!} to promote your work.

  • How to Create a Welcome Email Sequence for Your Affiliate Program

    Here at Create Your Affiliate Program, I talk a lot about, well, creating an affiliate program.

    Today’s post is for those who already have an affiliate program created.

    So if that’s you, be sure to read the entire post to make sure you aren’t making the #1 mistake I see that could be keeping you from being profitable with affiliates!

    What is that mistake, you ask?

    Y’all, hope is not a very good affiliate marketing strategy.

    Instead of hoping your affiliates share about your offering with their audience, you need to set your affiliates up for success.

    Here’s how to set your affiliates up for success:

    Create a welcome email sequence for your affiliates!

    This welcome sequence is a series of emails you send your affiliates to make sure they have and can find everything they need to share about your offer with their community.

    {Remember: The big key to success with affiliates is making it easy-peasy for them!}

    via GIPHY

    Here’s the emails I recommend you include as part of your affiliate welcome sequence:

    Affiliate Email 1 – Welcome Email

    Welcome them to your affiliate program, re-introduce yourself, give them their unique affiliate link, provide them with ready-to-use marketing materials, and give them your affiliate packet if you have one created.

    Affiliate Email 2 – Check In Email

    Make sure they have everything they need; reshare their affiliate link and marketing materials.

  • 12 Months of Affiliate Newsletter Ideas

    Question for you if you already have an affiliate program: How often are you checking in with your affiliates?  

    If you’re just sending your affiliates their unique affiliate link and never checking in with them again after that, you are missing out on the opportunity to really create a profitable affiliate program… one that not only makes you and your affiliates great money, but one where your affiliates feel so well taken care of that they *love* supporting you and are sharing you with their community regularly!

    When working with my Make More Together Kit clients, I always share that one of the most important parts of having a successful and profitable affiliate program is making sure that your affiliates feel well taken care of and that they can very easily find what they need to promote your work.  The easier you make things for your affiliates, the more successful they will be, which means more success for you!

    I encourage you to make sure you have an affiliate onboarding system in place for your affiliates so that when they agree to be your affiliate, they have everything they need from Day 1.  {I’ve got affiliate onboarding templates for you here that make creating this onboarding process simple! Use coupon code YAY50 to save 50% off.}

    One of the other ways you can take great care of your affiliates is by sending them a monthly affiliate newsletter.

    Your affiliate newsletter is a monthly email that only your affiliates have access to and that contains important reminders and information about your work!

    Sending this newsletter once a month is ideal – it will help keep your business top of mind for your affiliates and will remind them of the benefits of being your affiliate.

    Below are ideas for your affiliate newsletter – one for each month of the year! 


    12 Months of Affiliate Newsletter Ideas


    January means a new year, and this is a great time to re-engage your affiliates! Start your newsletter by wishing your affiliates a Happy New Year and let them know what you’ll be focusing on in the 1st quarter of the year].    Remind your affiliates what their unique affiliate link is, what the commission is they will receive for promoting your work, and where to find all of their promotional materials.  I also highly encourage you to put together an Affiliate Promo Packet Template where you share your specific information so that your affiliates have a clear idea of what they can promote for you, what commissions they’ll receive and where to find everything they need.


    Valentine’s Day is celebrated by many in February, so it’s a great time to remind your affiliates about one of your most loved services/products that they can promote for you. Share the product’s features/benefits and why your customers love it.  Include a client testimonial in this newsletter as social proof so that your affiliates know what they are promoting is valuable and works!  Also, give your affiliates a new social media post blurb that they can easily insert their affiliate link to to share out!

  • My Favorite Sales Page + Affiliate Program Resources for Kajabi Users

    Inside this blog post, I’m talking specifically to Kajabi users. If you’re not a Kajabi user, keep reading anyways… I think you’ll still find it valuable!

    Okay, now for my Kajabi user friends: If you have your course or membership set up inside of Kajabi, I highly recommend you work with affiliates to sell more of your products if you aren’t already. 

    As a recap, affiliates can help you sell more of your online courses or products without needing to have a massive email list already.

    Working with affiliates is also a great way to grow your email list by having your affiliates promote your freebies to their audience.

    The best news?

    As a Kajabi user you already have the tech software needed to set up your affiliate program!

    Below I’m sharing a few low-cost resources so that you can begin working with affiliates asap to get your digital product or online course in the hands of more of your ideal customers!

    Create Your Awesome Sales Page Copy

    Before you have your affiliates promote your offer to their community, you want to make sure you have an awesome sales page that tells the customer exactly what they are buying.

    I have two resources for you for this:

    Sales Page in a Day ($37) – Now you don’t have to with this 6-Figure Sales Page template that will walk you section-by-section through everything you need to include on your sales page so you know exactly what to say and in what order to say it.  I use this template for writing all of my sales pages.  I cannot recommend it highly enough.  Imagine never having to write your sales page from scratch ever again.

    Dani Paige’s Sales Page VIP Day – I am a huge, huge fan of Dani’s work {I have her Email Closer templates and cannot love them enough!}.  If you are wanting a done-for-you sales page, definitely check out her VIP Day option.

    Build Your Awesome Sales Page inside of Kajabi

    I’m a big fan of easy when it comes to building a website, which is why I love that you can buy templates for Kajabi that make it easy and quick for you to get a gorgeous sales page up!

    Below are links to three of my favorite Kajabi template shops:

    Unicorn Advisory Template Shop 

    The Template Studio

    Launch In Style

    Setting Up Your Affiliate Program Tech

    Because you are a Kajabi user, you actually have everything you need to set up your tech inside of Kajabi.  Kajabi has a simple but really effective affiliate tracking system.

    I know a lot of people get totally overwhelmed with trying to set up their affiliate system inside of Kajabi though.  If this is you, I want you to know it does NOT have to be difficult or time consuming to set up your affiliate program.

    I’ve put together a mini-training here that will give you the tech information you need in order to set up your affiliate program inside of Kajabi (I’ll do a walk-through of it for you!) so you can implement your affiliate program quickly in order to begin selling more of your digital products or online courses through affiliates right away.

    Click here to check out the Set Up Your Affiliate Program Mini-training + Template for Kajabi users.


    I hope you find the above resources helpful… Chime in below and let me know what resources you use and love for Kajabi! 

    ** As always, this post may contain affiliate links – I only recommend products and people I know and love!

  • The biggest misconception course creators have about affiliate programs

    Today I’m jumping straight into the biggest misconception people have about affiliate programs:

    “My business isn’t big enough to work with affiliates yet!”

    My friend, that’s simply not true!

    You don’t have to reach a certain level before you start working with affiliates.

    In fact, I believe there’s just two things you need to have in place in order to be successful with affiliate programs:

    1. A Digital product or online course that you know you can sell.
    2. A solid affiliate program set up

    Let’s discuss number one first:

    1. A Digital product or online course that you know you can sell.

    The reason you need to have sold your own products/courses first is so you can ensure that there is actually a need for it.  You don’t want to have affiliates promoting something that isn’t going to sell. This will be a disappointment to you, and a waste of time for your affiliates when all you are hearing is crickets.  

    Once you know that people are buying your product or online course, you are in a great position to work with affiliates.

  • Coaches + Course Creators: Top 5 Reasons to Automate Your Business With Ontraport

    If you are a coach or course creator who is wondering what email marketing platform you should be using in your business, I want you to consider Ontraport.  

    Below I’m listing out the top 5 reasons you should use Ontraport to automate your coaching business. I hope you’ll check out Ontraport as a serious option to consider starting with or switching too!

    1. Your entire business is all in one centralized place!

    With Ontraport, everything from your weekly newsletter to your sales funnels to your landing pages and affiliate stats are right inside of Ontraport and everything is seamlessly connected.  

    Even if you are just starting out and not making a lot of money as a coach or course creator yet, with Ontraport your account can grow with you as your business grows. (See more about their different account levels here).  By starting out with Ontraport from the early stages of your business, you don’t have to worry about moving over to a bigger platform in the future because everything will have been in there from day 1.

    What’s also nice about Ontraport is that because everything is in one place, you don’t have to have additional tools (more on that below).