Comments Off on Spice Up Your Thank You Pages š„³ (and Boost Your Sales!)
Letās talk about your thank you pages.
Iāve been working the past few weeks on my upcoming 5 Days of Deals Black Friday Sale (it begins November 25th – Iāll share a sneak peek next week!).
One of the things I have been creating are thank you pages once someone purchases to let them know their order is complete.Ā Typically mine are pretty basic pages where I say thank you and direct them to check their inbox for their download.
However, Iāve decided to spice things up this year and freshen up my thank you pages, so Iāve been doing some research on different types of thank you pages because these thank you pages are a great opportunity to keep customers engaged and even encourage further actions.
Here are are 8 effective strategies Iāve recently learned about for making the most of your thank you pages (these ideas work great for both physical and digital product sellers):
1. Encourage Social Sharing
Add social sharing buttons so your customers can share their purchase on Instagram or Facebook.
Tip: Provide pre-written, shareable posts or images, especially if the item is something they’d be proud to show off. 2. Invite Your Customers to Join Your Community
If you have a Facebook group or online community where they can interact with other buyers, pop the link to join on your thank you page!Ā This will work especially well if you are a brand with a passionate following or products that encourage user creativity or improvement.
Comments Off on You canāt compete with Amazon (And why that’s a good thing.)
November is here, which means the holidays arenāt far behind.
For some people, it feels like itās too late in the year to reach the revenue goals you set for your product business.
Iāve been seeing people say things on Insta and Threads like:
I canāt compete with Amazon.
People are only paying attention to the election and then itās going to be chaos depending on who wins.
No one is spending money on $28 candles when they can barely afford to go to the grocery store.
But there are still 56 days left in 2024 as of today.
And thatās still plenty of time to make more product sales.
Because hereās what I believe:
š¤ No, you canāt compete with Amazon.Ā But thatās a good thing. Amazon doesnāt build relationships with its customers the same way you can on Instagram.Ā Amazon doesnāt take the time to beautifully gift wrap the item someone purchased and include a personalized thank you card from the person who created it.Ā You canāt compete with Jeff Bezos, so donāt even worry about it.Ā Stay in your lane, create amazing products, and delivery exceptional customer service.Ā {I love and recommend this book for all my product seller friends.)
š¤Ŗ Yes, people are paying attention to the election, and yes, things might be chaotic for a while.Ā But the holidays are still going to happen.Ā Think about itā¦ has there ever been a year when people didnāt buy Christmas gifts?Ā Not that I can remember. So donāt stop marketing your products now.
š People will absolutely still buy your $28 candle (or whatever youāre selling that you think is ātoo expensiveā for people to buy} even if bread costs eleventy billion dollars.Ā Christmas is happening regardless of whatās going in the world, which means gift buying will still be happening.Ā As a product seller, youāll want to make sure that you are getting your products in front of as many people as possible this Christmas.Ā Facebook ads is one way to do that (but can be costly this time of year) and participating in in-person markets is another way to make more sales (though it requires a lot of your time).Ā My favorite way of course is starting an affiliate program so you can get other people sharing your products all across the internet this holiday season.Ā
I know you have amazing products. Donāt let whatās going on in the world discourage you from marketing your business these last 2 months of 2024.Ā Ā
Cheers to more sales in 2024 (and also cheers to the election texts and calls ending today! š)
Comments Off on My Top Takeaways from Ultimate Product Party 2024
In May I headed to Orange County, California to attend the Ultimate Product Party, a 2-day business conference for product sellers. This was my third year to attend, and while itās a conference geared towards physical product sellers, even as a service based business owner who works with product sellers, I had so many takeaways and ahaās from this event.
I thought it would be fun to share some of my favorite moments and takeaways from the conference with you below. While I wonāt highlight all of the speakers and roundtable leaders, I do want to emphasize this: EVERY SINGLE PERSON was amazing. You can see the full list of speakers at ultimateproductparty.com – go follow them all on Instagram!
Okay, now letās dive into a few of my top takeaways!
Tuesday evening before the event officially kicked off on Wednesday there was a pre-event cocktail party. The venue location was AMAZING and the appetizers and drinks were tasty.
What was especially awesome was getting to connect with some of the attendees before the official first day. I was able to meet one of my Affiliate Program Intensive students in person – Stacy from The Rad Mama Shop – which was fun.
I also connected with Erin from Product Powerhouse and her bestie Shaina who she runs Caffeine + Carbs with. The UPP hosts, Cat and Allison, were also there hugging and mingling and just being the best hosts and leaders ever.
Wednesday and Thursday at UPP were packed full of keynote speakers, roundtable sessions, and breakout sessions.
Here are some of my favorite takeaways from some of the speakers this year at Ultimate Product Party 2024:
Some other things I learned re: AI: from Duo Collective: ChatGPT is great for writing social captions. When writing prompts, always use an action word. Gemini (Googleās AI software) is great for more research based things and typically cites their sources.
āConsistency is critical when it comes to growing your business.ā – Lucy Kelly @bloombybelmonili
Lucy is another client of mine whoās affiliate program I set up, and she is a marketing genius for product sellers and makers.
āPin some of your top Instagram content to Pinterest.ā – Mel Robbins @thelotco
This can be automated via Zapier and is something Iāll be implementing into my business this summer.
āPeople need to hear about something 25 times before they buy.ā – Monica Little @monicalittlecoaching
This blew my mind because it used to be that it was only 7 timesā¦ but the world is moving faster than ever before so makes sense. Monica also did a session on using Etsy ads – if you are a product seller on Etsy, be sure to follow her and check out her resources as what she shared could definitely help you make more sales on Etsy.
āWe are here to be influential, not influencers.ā – Lauren Nelson @iamlaurencnelson
āMake a list of 100 leads within your niche and spend time every day connecting with 20 of those leads on Instagram.ā – Shannon + Ryan Matson @thesocialbungalow
I loved everything Shannon and Ryan had to share about how to connect with others on Instagram. I think sometimes it can seem like others are just easily growing on the gram, so it was refreshing to hear them share something specific I can be doing weekly to grow.
āHow would your day as a business owner look if you operated from a place of abundance?ā – Mary Tappert @marytappertfinancialcoaching
This was a great journaling prompt shared by Mary during her session. Definitely something I want to continue to think about and will make time to journal on soon. Itās so easy to get caught up in the hustle and bustle of being a business owner sometimes, am I right?
One last thing I want to mention about UPP 2024 is that their hosts, Allison @allisoncartercelebrates and Cat @kittymeowboutique are two of my favorite business owners and mentors. They genuinely care about every single person who attends UPP, and poured so much into making the event awesome for all of us {as did their amazing team.} Iām so grateful to know them both and for their support of my business.
If you have the chance to attend a future Ultimate Product Party event, DO IT. Ā If you have the chance to work with Cat and/or Allison, DO IT.Ā I promise you will be so glad you did!
Event #1:Ā I’m beyond thrilled to attend and be speaking at theĀ Product Powerhouse Summit!Ā This summit is THE go-to summit for handmade makers, shop owners and any one who sells physical products. Itās 3 days dedicated to helping you build, grow,Ā &Ā thriveĀ in your online product business.
Event #2:Ā I’m headed to Arizona on May 4th for a little exploring in Scottsdale before driving over to California to attendĀ Ultimate Product Party.Ā This is such a fun and helpful conference for product sellers who want to learn how to scale!
Event #3:Ā I really,Ā reallyĀ want to go to theĀ Powerhouse WomenĀ event in August.Ā I’ll just be getting back from a cruise ten days before, so not sure it’s a great time for me to leave out of town again, but I am considering attending.Ā I plan to make a decision by June!Ā Are you going?
ā Top 3 Templates I Use Every Week
Template #1:Ā For my private affiliate management clients, I useĀ this pitch templateĀ every single week when pitching potential affiliate partners for them.
Template #2: I’m working on a few sales pages for myself, and I constantly refer back to this sales page template from Launch In Style.
Template #3: Danielle Canty’s 100 Email Subject line list (also I just realized this isn’t a template, per se, but I do reference it every single week!). Get on her email list here and sign up for it the next time she shares it.
ā Top 3 Must-Haves for Starting an Affiliate Program for Your Product Business
There are 3 things you’ll want to have in place when starting your affiliate program:
š Affiliate Tracking Software š Affiliate Program Terms and Conditions š Welcome Sequence for Onboarding Your Affiliates
Comments Off on How to Make More Product Sales This Month
I’d love to help you make more product sales this month, so I’m sharing with you a few tips and resources in this post that I hope will get you into action this month so you can increase your product sales!
Are you up for the challenge? Keep reading!
š Draft 10 Pitches to Send Potential Affiliate Partners
I challenge you to research 10 potential affiliates this month and send them an email asking them to be your affiliate partner.
Some people you pitch might say no, but none of them can say YES if you donāt pitch them at all. š
One of the quickest and most efficient ways to grow your list, promote your services and products, and make more sales is to partner with affiliates to help spread the word about what you’re offering. The Invitation to Send Potential Affiliates Template is the exact template you need for pitching new affiliate partners!
š Ā When to Send Your Pitches to Potential Affiliates
Now, letās talk about when to actually send your pitches to potential affiliates.
I am the affiliate manager for 4 nationwide brands here in the US, and one of the things I do for each of them every single week is pitch new affiliates on their behalf.Ā I useĀ this same templateĀ when pitching – thatās how I know it works!
I recommend sending your pitches on Tuesday, Wednesday or Thursdays only.Ā Ā
Why?Ā Because on Monday people are coming back to their desks and their inboxes are full from the weekend and they are thinking about everything they have to do that week.Ā Ā
On Fridays, people are busy thinking about the weekend and just trying to clear their inboxes and wrap up their work week as quickly as possible, so they may not take the time to read your pitch and give it their full consideration.
Tuesday – Thursdays, in my own experiencing of pitching 100ās of affiliates, is more ideal timing, and the days of the week my pitches are more likely to be well received.
š¤Ā What to do once a potential affiliate says YES
The #1 mistake I see people who have an affiliate program make is that they are just giving their affiliates an affiliate link and hoping theyāll share it with their communities.
As you might have heard me say before, hope is not a very good affiliate marketing strategy.
Instead ofĀ hopingĀ your affiliates share about your offering with their audience once they say yes to partnering with you, you need to set your affiliates up for success.Ā Ā
How do you do that?
šĀ Create a welcome email sequence for your affiliates!
This welcome sequence is a series of emails you send your affiliates to make sure they have and can find everything they need to share about your products with their community.
{Remember: The big key to success with affiliates is making it easy-peasy for them!}
Hereās three main reasons you need this welcome series:
1ļøā£Ā Set the Tone: Introduce your brand, share your values, and align expectations right from the start. This sets the stage for a profitable affiliate partnership.
2ļøā£Ā Equip your affiliates: In this welcome series, you want to provide your affiliate partners with the knowledge and tools they need to succeed. Share tips, tutorials, and promotional materials to jumpstart their efforts.
3ļøā£Ā Build Relationships: Use this welcome email series as an opportunity to connect on a personal level. Show appreciation, offer support, and foster a sense of community within your affiliate program.
šĀ Resource to Help You
To help you get your welcome emails for your affiliate program in place quickly so that your affiliates feel supported and part of a total win-win collaboration (one where youāre both making impact and money!), Iāve put togetherĀ The Profitable Affiliate Program Template BundleĀ that will give you everything you need to set up your affiliate welcome sequence.
To help you get your welcome emails for your affiliate program in place quickly so that your affiliates feel supported and part of a total win-win collaboration (one where you’re both making impact and money!), I’ve put together The Profitable Affiliate Program Template Bundle that will give you everything you need to set up your affiliate welcome sequence.
Comments Off on Why MRR (Master Resell Rights) is CRAP. ? (And what to do instead to make moolah online!) ?
Maybe youāve seen the thousands of TikToks and Reels about MRR floating around onlineā¦ (and if you havenāt, consider yourself lucky!)Ā Ā
MRR = Master Resell Rights, and basically itās someone buying a “ready to sell course” for $X amount, then turning around and selling it for $X amount.Ā Ā
It’s kind of like a pyramid scheme…Ā All you are doing is trying to sell this same course to other people so they can sell the same course to other people so they can… you get the point.Ā Ā
NO ONE actually uses the courses being sold {and that’s why no one will tell you the name of the course or what it helps you do}.Ā Doesnāt that feel a tadā¦ scammy?Ā Ā
It’s get rich quick BS and in a few months you won’t hear anything about it because itās not a sustainable way to make money long term.
If you are looking for a legit, long-term way to make money, I strongly urge you to consider affiliate marketing.Ā Ā
But not just posting our affiliate links and hoping someone buys.
Instead, become an affiliate for things you actually use and care about in your business.Ā Ā
With this strategy, you are making money in an ethical way, you arenāt scamming others, and you can feel good about what you are promoting!
Iād love to share with you the 3 strategies I use every month to earn extra income through promoting the things I am an affiliate for.Ā Ā
These are truly simple strategies that you can begin using today to earn extra income online.
Comments Off on Choosing the Right Affiliate Tracking Software for Your Business
Are you a course creator who has created an amazing course, but itās just not selling like you hoped it would?
Or maybe you are a product seller with a Shopify store full of awesome digital or physical products, yet you canāt seem to get buyers to visit your site and make a purchase?
Good news: There is a cost-effective solution to each of these problems:
Working with affiliate partners.
If you want to increase your course or product sales, you need to partner with affiliates, as it allows others to market your course or products for you in exchange for a commission. By working with affiliates, you can tap into their existing networks, reach a wider audience faster than you can on your own, and increase your course sales quickly.
Before they can start promoting your courses and products, youāve got to make sure your affiliate tracking software is in place!
One of the most common questions I get when people are thinking about starting their affiliate program is this:
āWhat affiliate tracking software should I use?ā
My answer is to always check the tools you are already using first.
Many of the popular course platforms out there offer affiliate tracking capabilities, such as MemberVault, Kajabi, ThriveCart, Teachable, Kartra, Thinkific, and others.
If your course platform doesnāt offer affiliate tracking capabilities, there are a few tools I recommend:
GoAffPro – This is my favorite affiliate tracking tool for Shopify users.
AffiliateWP – this is a wordpress plugin and so you will need to be using WordPress as your website or affiliate platform in order for it to work.
LeadDyno – If you have less than 3000 website visitors a month, LeadDyno is a great option for starting your affiliate program.
Refersion – integrates perfectly with Shopify, WooComemrce, and other platforms.
SendOwl – I use this platform for my own checkout features and they have awesome affiliate tracking capabilities.
Before you sign up for any affiliate tracking tool, I recommend you research the platform thoroughly, sit through a demo of it if one is available and ask any relevant questions to make sure you fully understand how it work. What you donāt want to do is set up your affiliate tracking tool, onboard your affiliates, and then figure out you shouldāve gone with a different tool. #eek
Ready to increase your course or product sales quickly, but need to get your affiliate tracking software set up first?Ā
Prior to the start of your Affiliate Software Set-up Session, I will make sure that the tool chosen is right for your tech stack and business needs based on a short questionnaire Iāll have you complete. During the Affiliate Software Set-up Session, I will get down to work implementing your software for you so that youāll be ready to work with affiliate partners at the end of the day.
Comments Off on Cupcake Earrings ? + Biz Resources I Love! [July 2023 Favorite Things]
Happy July, Y’all! āļø If you’ve been here a while, you already know that I really enjoy giving my community a glimpse into what Iām doing and buying, and so today Iām sharing my favorite biz things with you for July 2023!Ā Ā
Important side note: This post contains affiliate links, but I only recommend and share products I personally use and love!!
? If you plan to launch *anything* this year, grab thisĀ Sales Page in a Dayā¢ template. Itās super affordable and I use it for writing all of my sales pages.
? Iām obsessed with fun earrings, and I recently ordered these cute cupcake earrings pictured below fromĀ Wondermint Goods.Ā Iām wearing them to my nieceās 5th birthday party this weekend – canāt wait.
? I have been reading all of the books by Taylor Jenkins Reid that I can get my hands on. Fast, easy reads. Start with The Seven Husbands of Evelyn Hugo. I couldnāt read it fast enough.
? I went to Washington DC last weekā¦ If you are ever in the area, go to Filomenaās. One of the best meals Iāve ever had. You can catch a fun recap of my trip in this reel here.
Favorite Current Work Projects
In addition to launchingĀ new templatesĀ each month, I am also busy supporting my private 1:on:1 and VIP Day Clients in a variety of ways.Ā If you are looking for support with starting your affiliate program or want to learn how to monetize your existing affiliate program even further, I’ve got a few options to support you:
Or hit reply and let me know you’d like the details on my monthly Affiliate Program Management Services – I’ve got space for one more client and I’ve to discuss the options with you.
What are some of your favorite business and personal resources? I’d love to hear! Share with me in a comment or DM me on Instagram!
Comments Off on BEHIND-THE-SCENES: How I Created my $9 Offer ? + How You Can, too!
I really like sharing behind-the-scenes content of how Iām building my business with you, and the resources I use, because I know business can be hard and trying to figure out how to do all the things and make a living from it can feel overwhelming sometimes.
In this post, Iām sharing how Iāve made $500+ in digital product sales in just 23 days . I hope youāll find this helpful and encouraging, and will consider creating your own $9 offer {resource below!}
On March 5th, I purchased a $9 course on how to create my own $9 offer from Elizabeth Buckley-Goddard
I listened to it that same Sunday afternoon laying in the hammock in my backyard – itās really bite-sized and easy to digest, and I could listen to it like a podcast, which I love. ?
On Monday, I made a super simple sales page for my $9 offer, which is my Invitation to Send to Potential Affiliate Partners. {You can check it out here.}
Iāve very casually been promoting it on social media and to my email newsletter list.
But hereās the cool thingā¦
As a result of taking action from that one $9 training, I sold $500+ in digital products in just the first 23 days. ?
So, what could you create and sell for $9 this month to start making more digital product sales?
If you are running an online business, I know youāve probably got an idea for a $9 offer inside of you! ??
Comments Off on What to Include in Your Monthly Affiliate Newsletter
Kelly here, with a super quick tip and to-do for you today that is going to help you help your affiliates make you more sales.
{Not working with affiliates yet? This template will get you started.}
Here’s the tip:
If you have an affiliate program set up, make sure that you send your affiliates a newsletter to let them know how they can promote for you this month!
Why?
Because sending a monthly newsletter is a great way to keep your affiliates updated about what’s happening in your business, and to remind them how they can earn commissions as your affiliate partner.
Sending your next {or first!} affiliate newsletter in April is great timing because it’s a new quarter!
Here’s what to include in your next affiliate newsletter:
ā Check in with your affiliates to let them know what youāll be focused on in Q2 and encourage them to continue sharing out your affiliate link {or to start if they haven’t already}.
ā Make sure you are making it easy-peasy for your affiliates to find where their unique affiliate link is, as well as the promotional materials you have created for them.
ā And remind them where they can go to see their monthly commissions inside your affiliate tracking software!
Your newsletter does NOT need to be long or complicated. But it does need to tell your affiliates the important details they need in order to be successful in promoting for you.
Want some support with writing your affiliate newsletters each month?Ā ???Ā Click click click to check out theĀ Affiliate Newsletter Template PackĀ I’ve put together for you.
This template pack is delivered in Google Doc format, and contains 12 newsletters {one for each month of the year!} ready for you to customize with your specific affiliate program details and information. You can simply copy the google doc, and then edit the newsletters straight away.
Iām not doing a big launch around it or anything, just wanted you to know itās available for you if you’re committed to sending out a monthly affiliate newsletter and want it to be easy.
Leave me a comment if you found this blog helpful – I’d love to hear from you!
