Marketing

  • The biggest misconception course creators have about affiliate programs

    Today I’m jumping straight into the biggest misconception people have about affiliate programs:

    “My business isn’t big enough to work with affiliates yet!”

    My friend, that’s simply not true!

    You don’t have to reach a certain level before you start working with affiliates.

    In fact, I believe there’s just two things you need to have in place in order to be successful with affiliate programs:

    1. A Digital product or online course that you know you can sell.
    2. A solid affiliate program set up

    Let’s discuss number one first:

    1. A Digital product or online course that you know you can sell.

    The reason you need to have sold your own products/courses first is so you can ensure that there is actually a need for it.  You don’t want to have affiliates promoting something that isn’t going to sell. This will be a disappointment to you, and a waste of time for your affiliates when all you are hearing is crickets.  

    Once you know that people are buying your product or online course, you are in a great position to work with affiliates.

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  • 3 LOW-COST WAYS TO MARKET YOUR DIGITAL PRODUCT OR ONLINE COURSE (WHEN YOU’RE JUST STARTING OUT!)

    If you’re reading this, chances are you have a digital product or online course that you’ve put a lot of effort into creating…

    And now you’re ready to put it out into the work and get it in front of more potential customers.

    While investing in Facebook ads is awesome, I know it’s not in the budget for everyone when you’re first starting to promote your product or course.

    So today I’m sharing 3 low-cost ways you can use to promote your digital product or online course that don’t involve spending lots of money on Facebook ads .

    1.  Post Strategically inside Facebook Group Promo Threads

    via GIPHY

    My first suggestion might seem simple, and it might even be a marketing tactic you are already doing in your business, but I want to share how I handle doing this in a very strategic, time efficient way because I know that this simple tactic can be really impactful for making more sales of digital products.

    You may know that a lot of Facebook groups post a thread that allows members of their group to promote their free offers, products or services on certain days of the week.  While, I know that spending time in tons of facebook groups can be really overwhelming and time consuming, I also know these promo threads will be worth your time when you start making sales from participating in them.

    The key to being successful with posting on promo threads is to be strategic about it!  

    First, you’ll want to make sure you are joining FB groups where your target market and ideal buyers are hanging out.  You want to make sure to genuinely engage in these groups so you can start to become known to the other members (nobody likes a lurker who only pops up to sell their goods, amiright? 😉 )

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