Month: December 2021

  • Affiliate Programs

    10 Ways to Market Your Digital Products & Online Courses in 2022 [Part 2]

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    10 Ideas to Help You Serve More People By Selling More Products!

    If you have an amazing digital product, such as an ebook, a mini-training, templates, digital planners, online courses or an online membership, you’ll want to read through this blog post for the helpful tips and strategies I am sharing!

    [Click here for Part 1!]

    Below is part 2 where I’m diving into ways 6 – 10 on how to market your digital products or online courses PLUS some resources that go along with each suggestion. 

    Let me know which marketing tip you’ll be trying out!

    6. Work with Affiliate Partners

    You probably already assumed I was going to say this (I mean, this is CreateYourAffiliateProgram.com, after all).  Y’all know my favorite way to make more sales of your digital products or online course is to work with affiliates.

    When you partner with an affiliate, you can leverage their audience to grow your own list which will lead to more sales of your digital product or online course.

    Instead of having your affiliates promote your digital program or course directly, I suggest  having your affiliates promote your free offer so that you can get their people onto your list, warm them up with your amazing content, and then pitch your product or course to them after you’ve shown them that they need it through your sales funnel..

    In order to do this, you need to get your affiliate tracking software set up.

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  • Affiliate Programs

    10 Ways to Market Your Digital Products & Online Courses in 2022 [Part 1]

    • Comments Off on 10 Ways to Market Your Digital Products & Online Courses in 2022 [Part 1]

    10 Ideas to Help You Serve More People By Selling More Products!

    If you have an amazing digital product, such as an ebook, a mini-training, templates, digital planners, online courses or an online membership, you’ll want to read through this blog post for the helpful tips and strategies I am sharing!

    This is part 1 where I’m diving into 5 different ways to market your digital products or online courses PLUS some resources that go along with each suggestion. 

    Let me know which marketing tip you’ll be trying out!

    1. Do a Freebie Swap!

    If you have someone that has a similar audience to your audience, you should consider doing a freebie swap in order to grow your email list and bring people into your world that way you can serve them and then sell them. 🙂

    The way this works is you each agree to email your list with an email promoting the other person’s free offer (aka your freebie!).  The purpose of this is that you each add new ideal audience members to your email list.

    When looking for someone to do a freebie swap with, you want to find someone who has a comparable audience size to yours so that it is “fair” for both of you. The reason for this is you may not want to promote to your list of 5000 people and only have your freebie promoted to someone’s list of 50 as the results won’t be that great for you. 😉 

    To make it easy for you to find someone to do a freebie swap with, here’s a little swipe copy you can use:

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  • Affiliate Programs, Business, Marketing

    Grow Your Membership in 2022 by Working with Affiliates

    Want more members inside of your awesome membership program?

    Of course you do!

    One of the easiest ways to add new members into your membership is by having your current members become affiliates for you!  

    In case you’re new to what an affiliate is, an affiliate is someone who shares your work (or in this case, your membership) with their community using a unique tracking link. They receive an affiliate commission for anyone who signs up for your offer/membership through their link. 

    Working with affiliates has one of the highest ROIs because once you set up your affiliate program, you only pay your affiliates when they refer a “sale” aka new member to you.

    Your current members make the best affiliates for your membership for two main reasons:

    1. They already know, like and trust you so would more than likely happily affiliate for you; receiving the commission would just be the cherry on top!
    2. They can share about your membership from personal experience – so their “marketing” of your membership comes from a really authentic and genuine place.

    If you’re ready to work with affiliates to grow your membership, let’s walk through what you need to do to begin your affiliate program:

    Set Up Your Tech

    The first step to working with affiliates is to make sure that you have your affiliate tracking set up.

    The good news is, if you have your membership set up already, chances are you already have the tech you need for your affiliate program!

    Most of the major course platforms (Teachable, Kajabi, MemberVault, etc) offer affiliate capabilities.  You’ll want to check your account directly.

    If your membership site platform doesn’t offer affiliate capabilities, not to worry. There are some great affiliate options out there, such as LeadDyno and WP Affiliate. (I cover more affiliate options inside of my free guide here.)

    One of the most common Qs I see in the membership space is “How much should I pay my affiliates?”

    On a recurring membership, I recommend 20% – 25%.  Of course, there is no right or wrong answer here, but that commission rate is pretty standard for membership site owners.

    What to Provide Your Affiliates

    Once you’ve set up your affiliate program tech, you want to gather up the promo materials you want to provide your members who will sign up to be an affiliate for you.  

    Things you’ll want to provide your affiliates:

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  • Affiliate Programs

    Coaches: Work with Affiliates to Grow Your Business in 2022

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    Here at Create Your Affiliate Program, I’m always sharing with course creators and membership site creators the benefits of creating an affiliate program:

    Did you know that this same information applies to coaches, too?

    It’s true… Coaches can also grow their coaching practices by working with affiliates!

    • You can gain more visibility quickly as a leading coach in your industry without having to constantly post on social media.
    • You can grow your email list with new leads who could be ideal potential clients without spending money on ads
    • And you can make more sales of your group programs or 1:on:1 coaching services by partnering with affiliates.

    As a coach, you can work with affiliates…

    … Even if you only work with clients 1:on:1.

    … Even if you work with clients in small group programs.

    … Even if you haven’t had your first coaching client, yet!

    Here are a few common questions I get from coaches who are considering working with affiliates:

    Q: It feels out of integrity for someone to sell my coaching containers if they haven’t been through them.  So, who would be my affiliate partners?

    I always say that your best affiliates are your current or past clients. So, start there. If they are working with you and you have provided them with great results, chances are they are already sharing your work with their communities or friends. By setting them up as an affiliate, you are giving them an extra incentive {usually monetary!} to promote your work.

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  • Affiliate Programs, Business, Marketing

    How to Create a Welcome Email Sequence for Your Affiliate Program

    Here at Create Your Affiliate Program, I talk a lot about, well, creating an affiliate program.

    Today’s post is for those who already have an affiliate program created.

    So if that’s you, be sure to read the entire post to make sure you aren’t making the #1 mistake I see that could be keeping you from being profitable with affiliates!

    What is that mistake, you ask?

    Y’all, hope is not a very good affiliate marketing strategy.

    Instead of hoping your affiliates share about your offering with their audience, you need to set your affiliates up for success.

    Here’s how to set your affiliates up for success:

    Create a welcome email sequence for your affiliates!

    This welcome sequence is a series of emails you send your affiliates to make sure they have and can find everything they need to share about your offer with their community.

    {Remember: The big key to success with affiliates is making it easy-peasy for them!}

    via GIPHY

    Here’s the emails I recommend you include as part of your affiliate welcome sequence:

    Affiliate Email 1 – Welcome Email

    Welcome them to your affiliate program, re-introduce yourself, give them their unique affiliate link, provide them with ready-to-use marketing materials, and give them your affiliate packet if you have one created.

    Affiliate Email 2 – Check In Email

    Make sure they have everything they need; reshare their affiliate link and marketing materials.

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