Month: March 2023

  • Affiliate Programs, Blogging, Business, Marketing

    What to Include in Your Monthly Affiliate Newsletter

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    Kelly here, with a super quick tip and to-do for you today that is going to help you help your affiliates make you more sales.  

    {Not working with affiliates yet? This template will get you started.}

    Here’s the tip:

    If you have an affiliate program set up, make sure that you send your affiliates a newsletter to let them know how they can promote for you this month!

    Why?

    Because sending a monthly newsletter is a great way to keep your affiliates updated about what’s happening in your business, and to remind them how they can earn commissions as your affiliate partner.

    Sending your next {or first!} affiliate newsletter in April is great timing because it’s a new quarter! 

    Here’s what to include in your next affiliate newsletter:

    ✅ Check in with your affiliates to let them know what you’ll be focused on in Q2 and encourage them to continue sharing out your affiliate link {or to start if they haven’t already}. 

    ✅ Make sure you are making it easy-peasy for your affiliates to find where their unique affiliate link is, as well as the promotional materials you have created for them. 

    ✅ And remind them where they can go to see their monthly commissions inside your affiliate tracking software!

    Your newsletter does NOT need to be long or complicated.  But it does need to tell your affiliates the important details they need in order to be successful in promoting for you.

    Want some support with writing your affiliate newsletters each month? ??? Click click click to check out the Affiliate Newsletter Template Pack I’ve put together for you.

    This template pack is delivered in Google Doc format, and contains 12 newsletters {one for each month of the year!} ready for you to customize with your specific affiliate program details and information.  You can simply copy the google doc, and then edit the newsletters straight away.

    I’m not doing a big launch around it or anything, just wanted you to know it’s available for you if you’re committed to sending out a monthly affiliate newsletter and want it to be easy.

    Leave me a comment if you found this blog helpful – I’d love to hear from you!

  • Affiliate Programs

    Do This Simple Activity to Start Increasing Sales?

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    I’ve got an activity for you today that is going to help you increase your sales this month if you carve out the time to do it.

    Let’s start by raising your hand if you sell a digital product, such as templates or an ebook, or even an online course… ?‍♀️

    If you’ve got your hand raised, did you know that you are in a great position for working with affiliates?

    It’s true!

    Because when you work with affiliates, that gives you the opportunity to get your products and courses in front of new potential customers…

    … which means more sales and more money in the bank for you and your affiliates who share your offers with their people! ?

    Wondering who your affiliates should be?

    ? Past customers.
    ? Current clients.
    ? Colleagues with complimentary products to yours (because that means their audience is most likely full of your ideal customers!)

     That’s a short but simple list of good places to start looking for affiliates.

    Today, I want you to do this simple but impactful money-makin’ activity:

    Who are 5 – 10 people you can think of that might be willing to share your freebie or offers with their community?

    Make a list.

    Then reach out to the people on your list and *ask* if they would like to be an affiliate for you.

    You might be surprised how willing people are to share your work with their community! ❤️

    As I always say, setting up your affiliate program doesn’t have to be hard…

    Start with reaching out to potential affiliate partners!

    If you don’t know what to say when pitching these potential affiliate partners, grab this Invitation to Send Potential Affiliate Partners email template here.  You can take this google doc template and customize it for sending out to your potential affiliate partners.

    If you’re reading this post and wishing you could make more sales, do the activity above asap.

    I know that even if just one affiliate partner says YES to working with you, you have the opportunity to increase your sales dramatically.

    But they can’t say yes to being your affiliate if you don’t ask them.

    So, make your list and send those pitches today!

    Let me know over on Instagram if you give this activity a try – I’d love to hear how many YESes you get! 

  • Affiliate Programs

    3 Mistakes to Avoid When Reaching Out to Potential Affiliates

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    Today I’m getting ready to send out 15 emails to potential affiliates I have researched for one of my affiliate management clients. {One of my favorite tasks I do for her!} 

    As I’ve been crafting each of the emails to send, I realized that I had some important things to share with you about what makes for a great pitch {the email you send asking someone to affiliate for you!}.

    So, without further ado, here we go!

    3 Mistakes to Avoid When Reaching Out to Potential Affiliates

    Mistake 1: Making your pitch only about you! 

    Instead of making your pitch ONLY about YOU, instead make it about the person your pitching’s audience and how your collaboration can benefit them, and why partnering together is the best way to make that happen!

    Mistake #2: Sending a generic pitch! 

    Whatever you do, please, do not send a generic pitch.  Instead, do your research on the person/company you are pitching. Send a pitch that shows you know about their company, and their audience, and that you are genuinely interested in serving their audience by partnering together.

    Also, check their website BEFORE you pitch… they might already have a page on their site about how to best reach out re: collaborations and potential affiliate partnerships.  If they do, follow the instructions on that page.  

    Mistake #3: Sending all the details before it’s needed 

    Friends, do NOT send a novel with all the collaboration details and sign up information in the first email. People are busy {aren’t we all!} and so they don’t have time to read all of the details about the collaboration you have in mind.

    Instead, I recommend sharing a high-level overview of the collaboration you have in mind, and then asking them to hit reply if they’d like to hear more!  Then, once they say YES to partnering with you, you can send them through your affiliate onboarding process!

    If you are considering working with affiliates and will be doing any outreach soon, make sure you keep these things in mind so that you can get more YESes and less NOs {or worse, no reply at all!}

    Let me know if these tips are helpful!

    Need some help with writing your pitch to affiliates? I’ve got a template for you HERE that you can customize for each affiliate reach out email you create.  If you grab it, let me know what you think!