Marketing

  • Affiliate Programs, Blogging, Business, Marketing

    What to Include in Your Monthly Affiliate Newsletter

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    Kelly here, with a super quick tip and to-do for you today that is going to help you help your affiliates make you more sales.  

    {Not working with affiliates yet? This template will get you started.}

    Here’s the tip:

    If you have an affiliate program set up, make sure that you send your affiliates a newsletter to let them know how they can promote for you this month!

    Why?

    Because sending a monthly newsletter is a great way to keep your affiliates updated about what’s happening in your business, and to remind them how they can earn commissions as your affiliate partner.

    Sending your next {or first!} affiliate newsletter in April is great timing because it’s a new quarter! 

    Here’s what to include in your next affiliate newsletter:

    ✅ Check in with your affiliates to let them know what you’ll be focused on in Q2 and encourage them to continue sharing out your affiliate link {or to start if they haven’t already}. 

    ✅ Make sure you are making it easy-peasy for your affiliates to find where their unique affiliate link is, as well as the promotional materials you have created for them. 

    ✅ And remind them where they can go to see their monthly commissions inside your affiliate tracking software!

    Your newsletter does NOT need to be long or complicated.  But it does need to tell your affiliates the important details they need in order to be successful in promoting for you.

    Want some support with writing your affiliate newsletters each month? ??? Click click click to check out the Affiliate Newsletter Template Pack I’ve put together for you.

    This template pack is delivered in Google Doc format, and contains 12 newsletters {one for each month of the year!} ready for you to customize with your specific affiliate program details and information.  You can simply copy the google doc, and then edit the newsletters straight away.

    I’m not doing a big launch around it or anything, just wanted you to know it’s available for you if you’re committed to sending out a monthly affiliate newsletter and want it to be easy.

    Leave me a comment if you found this blog helpful – I’d love to hear from you!

  • Affiliate Programs, Business, Marketing

    Grow Your Membership in 2022 by Working with Affiliates

    Want more members inside of your awesome membership program?

    Of course you do!

    One of the easiest ways to add new members into your membership is by having your current members become affiliates for you!  

    In case you’re new to what an affiliate is, an affiliate is someone who shares your work (or in this case, your membership) with their community using a unique tracking link. They receive an affiliate commission for anyone who signs up for your offer/membership through their link. 

    Working with affiliates has one of the highest ROIs because once you set up your affiliate program, you only pay your affiliates when they refer a “sale” aka new member to you.

    Your current members make the best affiliates for your membership for two main reasons:

    1. They already know, like and trust you so would more than likely happily affiliate for you; receiving the commission would just be the cherry on top!
    2. They can share about your membership from personal experience – so their “marketing” of your membership comes from a really authentic and genuine place.

    If you’re ready to work with affiliates to grow your membership, let’s walk through what you need to do to begin your affiliate program:

    Set Up Your Tech

    The first step to working with affiliates is to make sure that you have your affiliate tracking set up.

    The good news is, if you have your membership set up already, chances are you already have the tech you need for your affiliate program!

    Most of the major course platforms (Teachable, Kajabi, MemberVault, etc) offer affiliate capabilities.  You’ll want to check your account directly.

    If your membership site platform doesn’t offer affiliate capabilities, not to worry. There are some great affiliate options out there, such as LeadDyno and WP Affiliate. (I cover more affiliate options inside of my free guide here.)

    One of the most common Qs I see in the membership space is “How much should I pay my affiliates?”

    On a recurring membership, I recommend 20% – 25%.  Of course, there is no right or wrong answer here, but that commission rate is pretty standard for membership site owners.

    What to Provide Your Affiliates

    Once you’ve set up your affiliate program tech, you want to gather up the promo materials you want to provide your members who will sign up to be an affiliate for you.  

    Things you’ll want to provide your affiliates:

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  • Affiliate Programs, Business, Marketing

    How to Create a Welcome Email Sequence for Your Affiliate Program

    Here at Create Your Affiliate Program, I talk a lot about, well, creating an affiliate program.

    Today’s post is for those who already have an affiliate program created.

    So if that’s you, be sure to read the entire post to make sure you aren’t making the #1 mistake I see that could be keeping you from being profitable with affiliates!

    What is that mistake, you ask?

    Y’all, hope is not a very good affiliate marketing strategy.

    Instead of hoping your affiliates share about your offering with their audience, you need to set your affiliates up for success.

    Here’s how to set your affiliates up for success:

    Create a welcome email sequence for your affiliates!

    This welcome sequence is a series of emails you send your affiliates to make sure they have and can find everything they need to share about your offer with their community.

    {Remember: The big key to success with affiliates is making it easy-peasy for them!}

    via GIPHY

    Here’s the emails I recommend you include as part of your affiliate welcome sequence:

    Affiliate Email 1 – Welcome Email

    Welcome them to your affiliate program, re-introduce yourself, give them their unique affiliate link, provide them with ready-to-use marketing materials, and give them your affiliate packet if you have one created.

    Affiliate Email 2 – Check In Email

    Make sure they have everything they need; reshare their affiliate link and marketing materials.

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  • Affiliate Programs, Blogging, Business, Marketing

    The biggest misconception course creators have about affiliate programs

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    Today I’m jumping straight into the biggest misconception people have about affiliate programs:

    “My business isn’t big enough to work with affiliates yet!”

    My friend, that’s simply not true!

    You don’t have to reach a certain level before you start working with affiliates.

    In fact, I believe there’s just two things you need to have in place in order to be successful with affiliate programs:

    1. A Digital product or online course that you know you can sell.
    2. A solid affiliate program set up

    Let’s discuss number one first:

    1. A Digital product or online course that you know you can sell.

    The reason you need to have sold your own products/courses first is so you can ensure that there is actually a need for it.  You don’t want to have affiliates promoting something that isn’t going to sell. This will be a disappointment to you, and a waste of time for your affiliates when all you are hearing is crickets.  

    Once you know that people are buying your product or online course, you are in a great position to work with affiliates.

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