If you are running a Black Friday Sale this November, and plan to have your affiliates promote your sale for you, running an affiliate contest is one of the best ways to incentivize your affiliates to actually promote for you.
And I’m not talking about a big complicated affiliate contest.
Keep it super simple!
I would give out four different prizes.
The first two prizes I would give out to the top two affiliates:
Most Clicks Award ? – give this prize to the affiliate who gets the most clicks on their affiliate link during your Black Friday promotion period. Your affiliate tracking tool will tell you who wins this prize.
Most Sales Award ? – give this prize to the affiliate who referred the most sales to you during your BFCM Sale. Your affiliate tracking tool will tell you who wins this prize.
Since not all of your affiliates have the same audience size, some of your affiliates might not even try to promote if they think there’s no way they have a chance of winning because they have a small audience.
However, there are two prizes you can give out where your affiliates will have a chance of winning regardless of their audience size:
Most Promo Award ? ~ give this prize to the affiliate who emails their audience the most or shares your Black Friday Sale on social media the most. To track, simply make sure your affiliate forwards you the emails they send out or tags you in the post. You’ll have to do a little manual work to see who does the most, but it will be worth it! {If you have a lot of affiliates, create a form where they can submit their promo’s too and calculate it that way.}
Most Original Promo Award ? ~ give this prize to the affiliate who does the most creative promo for your Black Friday Sale! Did they make a creative reel or send a fantastically original email about your sale? The ideas are endless so this is a fun prize anyone can have a chance to win! Again, you’ll have to do a little manual work to see who does the most creative posting. If you have a lot of affiliates, create a form where they can submit their promo’s too and you can pick a winner that way.
What should the prizes be?
Totally up to you!
During my last launch, I gave out gift cards to Wondermint Goods and Everything Done to a T to my top affiliates because I love supporting small businesses.
Your prizes can be items from your favorite shops, credit to your business, a one-on-one session with you, or even cash {because everybody loves making a little extra cash.}
Want some support with your Black Friday Sale?
Grab the ? Prep Your Affiliates for Your Black Friday Sale Template Pack ? that gives you the exact emails you need to send to your affiliates to invite them and excite them to be a part of your Black Friday Sale!
With this template pack, you will take and customize the emails and then send your affiliates for your Black Friday Sale so that you will be ready to hit the ground running with affiliates to sell more of your courses or products this holiday season!
Grab the ? Prep Your Affiliates for Your Black Friday Sale Template Pack ? today!