Below is a list of 20 ways to get more traffic – aka potential customers – visiting your online shop.
My favorites are ideas 1, 3, 5, 12 and 19 – they would be the fastest ideas to implement from the list if you are wanting to make more sales asap.
I sprinkled in some resources that align with some of the ideas below, too. They are my affiliate links but as always I only recommend resources I personally love and use.
Okay, let’s hop into the list….
🚦 20 ways to get more traffic to your online shop 🚦
- Run paid Social Media Ads 📲 – Use Facebook, Instagram, and Pinterest ads to target your ideal customers and direct them to your website. I highly recommend Jana Bishop’s Facebook ads course.
- Start a Blog 📝 – Share helpful tips, stories, and product insights to boost SEO for your website. If you’re worried you won’t have enough ideas, check out Lucy’s Endless Content Ideas Bank.
- Collaborate with Influencers 💁♀️ – Partner with influencers who align with your products to promote your products. Influencers in the 5k to 25k followers range seem to be the sweet spot with my clients – they are often willing to promote in exchange for free product and a commission without requiring large fees.
- Start an Affiliate Program 🤝 – Reward people with commissions for promoting your products and driving traffic to your site. Get started here.
- Offer Time-Sensitive Discounts ⏳ – Run flash sales or limited-time offers to create urgency.
- Create Eye-Catching Pinterest Pins 📌 – Pin your products, blogs, and gift guides on Pinterest to boost visibility.
- Start an Email Newsletter 📧 – Build an email list and share regular updates, promotions, and product launches.
- Go Live on Social Media 🎥 – Host live product demos, Q&As, or behind-the-scenes IG lives to engage your audience and get them curious about what you are offering.
- Optimize Your Website for SEO 🔍 – Make sure your product titles, descriptions, and images are SEO-friendly to improve search rankings. This isn’t a “get traffic quick” strategy but definitely something you should be doing for long-term growth.
- Run a Referral Program 💬 – Give customers rewards for referring friends to your Shopify store.
- Use TikTok Trends 🎶 – Jump on TikTok trends to showcase your products in a fun, engaging way.
- Host a Giveaway 🎁 – Collaborate with other brands or influencers for a giveaway to expand your reach.
- Collaborate on a Bundle 📦 – Partner with another brand to create a special bundle and promote it to both audiences. One of my favorite brands, Wondermint Goods, does a great job of partnering with others brands.
- Leverage User-Generated Content 📸 – Share reviews, testimonials, and customer photos on your website and social channels, and tag the creators if you can so their audiences see it, too.
- Write Guest Blog Posts ✍️ – Partner with other websites to write guest posts and link back to your Shopify store. For example, if you sell stationary, you might write a blog post for coaches on the power of sending thank you cards to your clients. Or you could write a blog post on how best to address Christmas cards.
- Start a YouTube Channel 🎬 – Create tutorials, unboxings, or product reviews to attract new customers.
- Run Google Ads 💻 – Use Google Ads to show your products at the top of relevant search results.
- Partner with Local Businesses 🏙️ – Collaborate with local stores to promote your products to their customers. If you sell physical products, this is also a really great way to start building relationships so you can get more wholesale orders for your products. (Side note: Cat with Kitty Meow Boutique is the wholesale queen.)
- Create Seasonal Promotions 🎉 – Align your marketing with seasonal events and holidays to attract new buyers. You might even consider running a Black Friday Sale for a cash-injection in November.
- Engage in Facebook Groups 👥 – Join groups related to your product niche and provide value while subtly sharing your products.
Hope this helps boost your traffic. Head over here and let me know which ones you’re going to implement next!