Today I’m getting ready to send out 15 emails to potential affiliates I have researched for one of my affiliate management clients. {One of my favorite tasks I do for her!}
As I’ve been crafting each of the emails to send, I realized that I had some important things to share with you about what makes for a great pitch {the email you send asking someone to affiliate for you!}.
So, without further ado, here we go!
3 Mistakes to Avoid When Reaching Out to Potential Affiliates
Mistake 1: Making your pitch only about you!
Instead of making your pitch ONLY about YOU, instead make it about the person your pitching’s audience and how your collaboration can benefit them, and why partnering together is the best way to make that happen!
Mistake #2: Sending a generic pitch!
Whatever you do, please, do not send a generic pitch. Instead, do your research on the person/company you are pitching. Send a pitch that shows you know about their company, and their audience, and that you are genuinely interested in serving their audience by partnering together.
Also, check their website BEFORE you pitch… they might already have a page on their site about how to best reach out re: collaborations and potential affiliate partnerships. If they do, follow the instructions on that page.
Mistake #3: Sending all the details before it’s needed
Friends, do NOT send a novel with all the collaboration details and sign up information in the first email. People are busy {aren’t we all!} and so they don’t have time to read all of the details about the collaboration you have in mind.
Instead, I recommend sharing a high-level overview of the collaboration you have in mind, and then asking them to hit reply if they’d like to hear more! Then, once they say YES to partnering with you, you can send them through your affiliate onboarding process!
If you are considering working with affiliates and will be doing any outreach soon, make sure you keep these things in mind so that you can get more YESes and less NOs {or worse, no reply at all!}
Let me know if these tips are helpful!
Need some help with writing your pitch to affiliates? I’ve got a template for you HERE that you can customize for each affiliate reach out email you create. If you grab it, let me know what you think!
