If you’re someone who is making and selling candles in-person and online via your Shopify store, you probably already know how competitive your industry can be. Between developing unique scents, coming up with innovative designs for your vessels, and sourcing premium-quality wax, you’re constantly thinking about ways to stand out and get noticed, in addition to figuring out how to sell more candles.
Have you ever considered starting an affiliate program? If not, you might want to add an affiliate program to your marketing mix in 2025. Why? Because an affiliate program can become a powerful tool to expand the reach of your candle company, increase sales, and build brand awareness without much upfront cost.
Here are three of my favorite reasons starting an affiliate program for your candle business should be a goal for you in 2025:
1. Affiliates will help get your candles in front of new potential customers quickly
You are already out there posting your candles on Instagram, and maybe even doing some in-person markets on the weekends. Affiliates can help you get your candles in front of more potential customers quickly, because instead of just you promoting your products, you’ll have an army of affiliates on social media doing the same!
Think about it this way: If you have 5 affiliate partners, each with 1000+ followers, sharing your candles on their Insta’s, that’s potentially 5000+ new people seeing your candles and visiting your website. Even if just 5% of their audience sees the post, that’s 250ish new people checking out your candles and visiting your website. What would it look like if you had 10 affiliate partners? 20? Even 100? Think of the reach your candles could get if you spent a little time setting up your affiliate program now and pitching a few affiliate partners to talk about your candles.
👉 Get your affiliate program started today.
2. You’ll only pay your affiliates when they make a sale for you
Affiliate marketing is a performance-based model, which means you only pay affiliates when they bring in a sale of one of your candles. This makes starting your affiliate program for your candle business a low-risk investment. You’re not committing to paying for impressions or clicks like you would with traditional paid advertising; instead, you’re only paying your affiliates for actual conversions. Running Facebook ads can feel a little bit like a gamble (you have to pay Meta even if no sales are made).
👉 Cut out the risk by starting your affiliate program instead.
3. Your affiliate program will help with your SEO rankings and your content creation
Creating an affiliate program for your candle business can help to boost your search engine rankings over time. When affiliates create blog posts, reviews, or social media content that links back to your Shopify website, those backlinks can improve your site’s SEO performance. Google values backlinks from reputable sites like your Shopify store, and more quality backlinks can translate into higher visibility for your store on search engines.
Another great benefit is that affiliates are often content creators. Depending on who you partner with to be an affiliate for your candles, they will generate fresh, engaging content that you can share, repurpose, or even use to refine your own marketing strategy. This content can be anything from candle care tips and home decor ideas to showcasing your latest seasonal scents or limited edition collections. It’s essentially free marketing content that promotes your brand without you being the one who had to spend all the time creating it. Win-win!
👉 Get ready to spend less time on social media.
If you are ready to boost your sales without running expensive social media ads or spending 24/7 on Instagram…
Scoop up your copy of The Step-by-Step Guide to Creating an Affiliate Program for Your Shopify Store – the ultimate resource to help Shopify store owners like you tap into the power of affiliate marketing and grow your business with ease.
Whether you’re just starting out with your candle business or you are looking to scale, this guide takes the guesswork out of creating a successful affiliate program so that you can get affiliates promoting your candles ASAP.
This will be the best $10 you spend to market your candle business.