I don’t know about you, but May is BUSY. I know my mom and dad friends are prepping for all the end of the school year chaos, I’ve got a niece that’s graduating, Mother’s Day is next weekend, and summer vacays will be starting soon.
What this means for us as business owners is that our audiences might not be glued to their phones and online shopping quite like they were in Q1.
But that doesn’t mean your product sales have to take a dip.
Here are 3 simple, strategic ways to boost your sales in May, without launching something new, having to post on Instagram 24/7, or reinventing your entire business.
1. Team Up With Affiliates to Sell for You 🤝
I will never not encourage you to work with affiliates. Why? Because one of the fastest ways to get more eyes on your products is to let other people share them for you.
Affiliate partners – like customers, creators, or brand friends – can promote your products to their audience and earn a small commission for every sale.
The best part? You only pay them when a sale happens.
Pro Tip: If you’ve been meaning to start an affiliate program but the tech has you stuck… I offer done-for-you affiliate tech setups so you can get started stress-free. All the details are here.
2. Run a Limited-Time Promotion ⏰
You don’t need a big, blowout sale. A little urgency goes a long way.
Try:
- A 2-day free shipping window if you’re selling physical products.
- A “May Mystery Deal” bundle
- A bonus gift with orders over $40
These offers work especially well when tied to a date (like Mother’s Day or Memorial Day weekend).
Just give your audience a reason to buy now instead of “maybe later.”
3. Re-Engage Your Existing Customers 👯♀️
Your current and past customers are your best sales opportunity – and they’re often just waiting for a little nudge.
This month, try one of these:
- Send a “We Miss You” email with a small discount
- Offer early access to a new product
- Reward repeat buyers with a small thank-you gift or points boost if you use a loyalty app like Smile.io
You don’t always need more people. You just need to warm up the ones who already love what you do.
May doesn’t have to be a slow month for your business. 🤓
Even if your audience is distracted by sunshine and school schedules, there are ways to meet them where they are, and still make meaningful sales.
Whether you bring on a few affiliates, try a flash promo, or reconnect with past customers, small actions can lead to big results.
Need help setting up the backend of your affiliate program or planning your May affiliate strategy?
Let’s chat – I’ve got tech setup sessions open this month. Reach out with any questions you might have!