If you’re reading this, chances are you have a digital product or online course that you’ve put a lot of effort into creating…

And now you’re ready to put it out into the work and get it in front of more potential customers.

While investing in Facebook ads is awesome, I know it’s not in the budget for everyone when you’re first starting to promote your product or course.

So today I’m sharing 3 low-cost ways you can use to promote your digital product or online course that don’t involve spending lots of money on Facebook ads .

1.  Post Strategically inside Facebook Group Promo Threads


My first suggestion might seem simple, and it might even be a marketing tactic you are already doing in your business, but I want to share how I handle doing this in a very strategic, time efficient way because I know that this simple tactic can be really impactful for making more sales of digital products.

You may know that a lot of Facebook groups post a thread that allows members of their group to promote their free offers, products or services on certain days of the week.  While, I know that spending time in tons of facebook groups can be really overwhelming and time consuming, I also know these promo threads will be worth your time when you start making sales from participating in them.

The key to being successful with posting on promo threads is to be strategic about it!  

First, you’ll want to make sure you are joining FB groups where your target market and ideal buyers are hanging out.  You want to make sure to genuinely engage in these groups so you can start to become known to the other members (nobody likes a lurker who only pops up to sell their goods, amiright? 😉 )

Also, make sure you’re joining facebook groups that you want to actively be participating in.  While you could join 100 facebook communities just for the sake of promoting your products in their promo threads, I recommend choosing to only belong to a smaller number so you can genuinely participate in them.  

Here’s what I do to track the promo threads for FB groups I am in: 

Every time I join a FB group, I do a search to see if they have a “promo thread” that is posted weekly. (A lot of facebook groups for entrepreneurs do have these, so it’s pretty easy to see when they are scheduled for).  When I find the promo threads, I do two things:

  1. I grab the URL of the facebook group and add it to a google spreadshee in Column A.
  2. In column B, I put the day of the week the promo thread was posted.

After that, each day I can open up my Google spreadsheet, sort the spreadsheet by day of the week it is, and then I go directly to those Facebook groups to post my freebie or product inside the promo thread comments and to respond to other’s posts where I can be of service.

Now, does this strategy add up to thousands of buyers and hundreds of new people on my list?

Umm, no.

But it does consistently help me to add new people who are interested in my products or services to my list and/or sell a few products here and there and helps raise brand awareness for CYAP.

If you think about it, if I sell one of my $97 digital products a week doing this strategy, at the end of the month this is $388 dollars.  All from spending a few minutes each day sharing about my products or freebie inside of my favorite Facebook communities in a very strategic way.

So, you see, this is a super low cost way to market your products or courses…It will just cost you about 10-15 minutes of your time each day.

2. Be a Guest!


One of the fastest ways I’ve grown my CYAP brand is by being a guest on people’s podcasts, in their private membership communities and inside their FB groups.  I’ve been lucky enough to be featured on a few podcasts and interviewed inside a few memberships for people who’s students want to learn about affiliate programs. This has been a really quick way for me to build my email list and has resulted in a few sales from each interview I’ve appeared on, too. 

What’s really great about this is that it allows me to share my expertise without costing me anything other than a little bit of my time.

If you’re thinking this strategy won’t work for you because you are too shy to be live on a podcast or video training and writing is more your style, consider guest posting on someone’s blog.  

The key here is to look for podcasts, blogs or groups where your ideal buyer or target audience is tuning in and then reach out and share with them why having you as a guest would be of value to their audience. 

I’ve found some really great blog posts that give advice on how to pitch yourself as a guest on podcasts:

Definitely check those resources I’ve linked above out if pitching yourself on podcasts is a tactic you want to implement this year.

If you’re wanting to pitch yourself to other’s blogs or media publications because writing is more your style, I highly recommend you check out this webinar – Overnight Rockstar. Susie Moore is the expert when it comes to pitching yourself to the media and on blogs, and I can’t recommend her training highly enough. (Full disclosure: I work with Susie and her team, but I would highly recommend her training even if I didn’t!)

3. Work with Affiliate Partners!


You probably already assumed I was going to say this (I mean, this is CreateYourAffiliateProgram.com, after all), but a low-cost way to market your digital product or online course is to work with affiliates!

When you partner with an affiliate, you can leverage their audience to grow your own list which will lead to more sales of your digital product or online course.

Instead of having your affiliates promote your digital program or course directly, I suggest  having your affiliates promote your free offer so that you can get their people onto your list, warm them up with your amazing content, and then pitch your product or course to them after you’ve shown them that they need it through your sales funnel..

In order to do this, you need to get your affiliate tracking software set up.

While there are some costly affiliate program software programs out there, it doesn’t have to cost a fortune for you to set yours up *and* it also doesn’t have to take a lot of time either.

I get asked a lot what the best affiliate tracking software out there is.  And the truth is, there are a lot of amazing affiliate platforms out there. But here at CYAP, I believe in keeping things super simple and cost effective.

So, with that said, LeadDyno is hands down my favorite affiliate program software to recommend.  You can check them out through my affiliate link here to see all of their cool features here.

What I love about LeadDyno is that they are a simple affiliate program software that will do exactly what you need it to do – track your affiliates.  They also give you the ability to create an amazing affiliate center that you can brand with your logo and colors, which will allow you to set up an affiliate program that looks really well done.  LeadDyno offers a 30 Day Free Trial and then it starts at $49 a month (which is super affordable compared to other platforms out there.) I highly recommend you check them out here.

Once you get your affiliate tracking software up, there are a few other things you want to make sure you have set up, such as…

  • Deciding on how much you’ll pay your affiliates
  • Putting together an amazing affiliate promo packet
  • How to connect with your dream affiliate partners
  • What to do when you’re ready to launch

I’ve put together a free guide where I dive into these pieces, and I’d love to send you a copy. 

Enter your details below and I’ll send the Affiliate Programs 101 guide straight to your inbox so you can make sure you have all 5 steps to creating an amazing affiliate program in place (miss one of these and your program could be a big ole mess!)!

I hope you’ll consider giving one (or all three!) of the above marketing suggestions a try. Let me know in the comments below which one(s) you plan to implement!