Today I’m jumping straight into the biggest misconception people have about affiliate programs:
“My business isn’t big enough to work with affiliates yet!”
My friend, that’s simply not true!
You don’t have to reach a certain level before you start working with affiliates.
In fact, I believe there’s just two things you need to have in place in order to be successful with affiliate programs:
A Digital product or online course that you know you can sell.
A solid affiliate program set up
Let’s discuss number one first:
A Digital product or online course that you know you can sell.
The reason you need to have sold your own products/courses first is so you can ensure that there is actually a need for it. You don’t want to have affiliates promoting something that isn’t going to sell. This will be a disappointment to you, and a waste of time for your affiliates when all you are hearing is crickets.
Once you know that people are buying your product or online course, you are in a great position to work with affiliates.
If you are a coach or course creator who is wondering what email marketing platform you should be using in your business, I want you to consider Ontraport.
Below I’m listing out the top 5 reasons you should use Ontraport to automate your coaching business. I hope you’ll check out Ontraport as a serious option to consider starting with or switching too!
Your entire business is all in one centralized place!
With Ontraport, everything from your weekly newsletter to your sales funnels to your landing pages and affiliate stats are right inside of Ontraport and everything is seamlessly connected.
Even if you are just starting out and not making a lot of money as a coach or course creator yet, with Ontraport your account can grow with you as your business grows. (See more about their different account levels here). By starting out with Ontraport from the early stages of your business, you don’t have to worry about moving over to a bigger platform in the future because everything will have been in there from day 1.
What’s also nice about Ontraport is that because everything is in one place, you don’t have to have additional tools (more on that below).
They have amazing e-commerce features!
What’s great about Ontraport is that you can do all of your invoicing and sales through Ontraport by creating payment forms/pages and sending those to your clients. Ontraport will also generate invoice receipts for you that are automatically sent to your clients. Accepting payments through Ontraport looks much more professional than sending a Paypal invoice and what’s great is that you can track all of your client’s payments within their contact record inside of Ontraport.
You can create beautiful Opt in and Sales Pages with Ontraport
You don’t need Leadpages or Clickfunnels if you have an Ontraport account; you can create beautiful sales pages and opt in pages directly inside the platform. What’s really exciting about this is that after your page is created, on the landing page stats, you can also see which of your contacts have visited the page. Why would you want to do this? So that you can follow up with your warmest leads!
They offer Affiliate Partner tracking!
Since this is CreateYourAffiliateProgram.com, of course you know I was going to mention their affiliate partner tracking. If you have the pro version of Ontraport, you can use their affiliate tracking without needing any third party tool.
They have Membership Site Capabilities!
You can easily integrate Ontraport with your WordPress site so that you can create a membership site or build and sell online courses through Ontraport. No additional plugins or fancy softwares are needed and in fact, their built-in membership sites come with templates that you can download and customize so you can get up and running sooner rather than later!
These 5 features above are really just the tip of the iceberg of what makes Ontraport so great for Coaches and Course Creators… I highly recommend Ontraport for coaches and course creators!
Comment below if you have any questions about if Ontraport is a good fit for your business or not!
PS: This blog post contains affiliate links; if you purchase anything through them, I might receive a small commission at no additional cost to you. I only recommend products I use with my clients and trust.
My first suggestion might seem simple, and it might even be a marketing tactic you are already doing in your business, but I want to share how I handle doing this in a very strategic, time efficient way because I know that this simple tactic can be really impactful for making more sales of digital products.
You may know that a lot of Facebook groups post a thread that allows members of their group to promote their free offers, products or services on certain days of the week. While, I know that spending time in tons of facebook groups can be really overwhelming and time consuming, I also know these promo threads will be worth your time when you start making sales from participating in them.
The key to being successful with posting on promo threads is to be strategic about it!
First, you’ll want to make sure you are joining FB groups where your target market and ideal buyers are hanging out. You want to make sure to genuinely engage in these groups so you can start to become known to the other members (nobody likes a lurker who only pops up to sell their goods, amiright? 😉 )
I’m so excited to be writing this blog post today specifically for my MemberVault friends!
If you’re not familiar with MemberVault (<– that’s my affiliate link!), the quick and dirty is that MemberVault is my favorite platform to recommend to online course creators and digital product creators because it allows you to put all of your offers, from free challenges to paid 1:1 services, in one place.
My affiliate program loving heart also loves that they offer basic affiliate tracking… even with their free version! #amazing
Today, this blog post is for people who are already using MemberVault for their content, and want to use MV’s affiliate features to grow their list and get more eyes on their MV products by adding an affiliate program to their business.
Overview of MemberVault’s Affiliate Features
Let’s start with a quick overview of MV’s features.
When you are logged in as an admin inside your MemberVault account, you’ll see the affiliate part of MV on the left hand menu bar underneath ‘Users’.
If you click on Settings, it’ll bring you to a list of your Products. Below you can see that I have one product that I have the affiliate features activated for, which is my Create Your Affiliate Program Template Bundle.
To enable affiliate tracking for one of your products, you will want to click on “Edit” on the right on the product in your Affiliate Settings section.
It will then bring you to a screen that looks like this:
From there, you want to update your affiliate settings.
Updating Your Affiliate Settings
Status: Active or Inactive
Change this to active so that affiliates will can promote your product. (Leave as Inactive if you don’t want to allow affiliates to promote this product or freebie).
Payout type: Percentage or Fixed Amount
In this field you’ll select if you want to pay a percentage or a fixed dollar amount.
This is where you’ll choose either the percentage or the dollar amount you will pay you raffiliates per each sale that is made through their unique affiliate link. Typically, affiliate commissions range from 20%-50% for digital products and courses. It’s totally up to you to decide what you want to pay your affiliates
This is the currency you will use to payout your affiliates with.
This is a great area for sharing any important information or resources with your affiliates. You can post swipe copy, images, important launch dates, etc. to share with your affiliates.
Creating Your Affiliate Center in MemberVault
What I love about MV’s affiliate set up is that you can create a super simple “affiliate center” under the description section. (Side note: While I normally love and highly recommend LeadDyno for creating a beautiful affiliate center, since you’re already using MV, don’t buy a second unnecessary tool – MV’s description section makes for a great place for your affiliates to get all of the info they need quickly!)
I know it can be easy to get bogged down with all the tech pieces you need in place, but the important thing when creating an affiliate program is to make sure your affiliates are well supported by making sure you give them everything they need to affiliate for you, in an easy to find place.
So here’s what I suggest you include in the Description section of your affiliate settings:
Post just a simple sentence or two thanking your affiliates for helping you to spread the word and also letting them know how excited you are to have their support!
Important Affiliate Guidelines
Be sure to share any important guidelines with them, such as how much commission they’ll receive, when you’ll do your affiliate payouts [I recommend monthly], how to contact you, etc.
You’ll also want to share important launch information such as dates of your next launch and promo periods.
Images to use when promoting
MV allows you to embed both videos and images in the description section, so be sure to provide your affiliates with any graphics they’ll need for promoting your products.
Social Media Copy and Newsletter Copy
Make it easy peasy for your affiliates to spread the word by giving them exactly what they need to do so! In this section, you can upload the swipe copy they can use to promote your products [you can copy/paste the swipe copy or link to a Google Drive folder that has all the info].
Here’s a quick glance at simple but nice looking the description section can look:
Remember: Keep it simple so your affiliates don’t get overwhelmed, but do give your affiliates everything they need all in one place!
Giving Your Affiliates Access to the Affiliate Center
Once you’ve changed the affiliate settings to ‘Active’ on at least 1 of your products, your users will be able to see the Affiliate settings inside of your course site when they are logged in. Here’s what it looks like for my users:
Wondering where to see the affiliate description details from above? You have to click the “(more info)” hyperlink next to the product name.
Full disclosure: I don’t love how small that is inside of MV and it’s not super intuitive to click, in my opinion. So I do recommend letting your affiliates know in an email that that link is what they click to find all of the details.
In this Affiliate Center section, your affiliates will also be able to see any payouts they are owed or have been paid. I won’t go into this inside this blog post, but Mike and Erin have a great explanation about affiliate payouts here [scroll to the bottom].
I also want to share this note from the MV team here that I feel is important to read before implementing your affiliate program through MV:
Most of us using MV can benefit from their ‘basic’ affiliate tracking features so don’t let the fact that it is basic deter you from wanting to use it. Fancy is not always best!
Additional Resource for You
If this blog post has you ready to implement an affiliate program for your MemberVault products… YAY! It definitely does not have to be hard to get it all set up, especially since MV makes it so simple with their affiliate features!
Once you have the tech pieces set up through your MV and your affiliate center is completed, you’ll want to start reaching out to your affiliates…
This Template Bundle includes the only templates you need to implement in order to have a successful and profitable affiliate program and if you use them, they’ll make you and your affiliates feel supported and part of a total win-win collaboration (one where you’re both making impact and money!)
YAY – I’m glad you’re here and interested in creating an affiliate program so you can sell more of your digital products or courses!
Before I share why your business needs an affiliate program, I want to make sure we are on the same page about what an affiliate program is.
And that starts with understanding what an affiliate is!
An affiliate is someone who shares you and your work with their community in exchange for a commission payment for anyone who signs up for your offer through their unique affiliate link.
An affiliate program is what you put in place to make sure that your affiliates are well taken care of!
It includes all of the tech set up, email communication and affiliate onboarding pieces that you will need to have in place in order to run a successful and profitable affiliate program.
So now that you know what an affiliate program is, let’s talk about why your business needs one!
My top three reasons for creating an affiliate program are…
✨ … affiliate programs help you sell more of your digital products or courses.
✨ … affiliate programs help you grow your list with more ideal subscribers.
✨ … affiliate programs help you make more of an impact in the world with your work
And the best news about creating an affiliate program for your business?
Affiliate programs are a total WIN-WIN-WIN for everyone involved!
It’s a win for you because you get your business in front of new people who possibly need what you offer.
It’s a win for your affiliates because they get to make money sharing your awesome work with their community.
And it’s a win for the new people who sign up for your freebie or buy your product through the affiliate’s link because they needed what you were offering, and might not have heard about it if it weren’t for the affiliate!
See… win, win, WIN!
There is a downside to affiliate programs though… and that’s that there can be a lot of moving pieces in order to have a successful affiliate program.
But no worries – I’ve got you covered on that!
If you’re ready to create your affiliate program so you can sell more of your digital products or courses…
Set up the tech pieces of your affiliate program using a tech-friendly and super affordable affiliate platform (It’s the one I use with *all* my one-on-one clients – you’ll get a 30 day free trial of it!)
Create your affiliate promo materials and put them into your affiliate center
Brainstorm your dream affiliate partners + create your plan for reaching out to them so they say YES to connecting with you
Plus you’ll receive access to a FB community to get your specific questions answered as you set up your program